The George Hotel
New Zealand’s leading boutique hotel based in Christchurch, requires their branding to reflect their premier 5 star positioning.
Tonic Design creates all the print, billboard advertising and online marketing for the hotel – an exacting exercise where detail and an understated visual emphasis of the quality of a wonderful hotel is highlighted.
The marketing collateral also plays with ‘George Bear’, who adds a sense of playful character, friendliness and quirk to the hotel’s branding. Each guest receives a George Bear soft toy after their stay, so they can take a little piece of The George home with them.
We also redeveloped a mobile friendly WordPress website with SEO, booking forms, blog and language translation.